Closing Bigger
MAY 28, 2009
This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time.
Sales Gravy
MAY 20, 2009
In today's fast- paced business world where too many people claim that they don't have time to be nice, it's easy to overlook the details that can help you grow your business, increase your profits and build long lasting client relationships.
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Closing Bigger
MAY 22, 2009
In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson : 6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best.
Closing Bigger
MAY 19, 2009
Today’s blog post is on the lighter side. Some of my comments are in jest so please take them with a grain of salt. The post was inspired by a series of tips I posted on Twitter and the response I got from people on Twitter. For those of you who are new to Vancouver or plan on visiting for business here are 10 tips on doing business in Vancouver: Tip #1 : Doing business in Vancouver: Your meeting has a good chance of starting late.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Closing Bigger
MAY 15, 2009
Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets: 3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance.
Closing Bigger
MAY 14, 2009
The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upon a book I have been working on called “Social ROI” which addresses the ROI in community engagement I have put together this podcast on 26 ways to meas
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Closing Bigger
MAY 12, 2009
Today’s Reality: Today’s consumer has a lot of choice. They also have access to many points in the distribution chain that they never had before. This poses many opportunities for entrepreneurs, sales professionals, and anyone else involved in the value chain. Marketing and sales has changed. This is a positive thing for progressive marketers and sales people, but it also offers up many challenges for those who are selling like it was 1999.
Closing Bigger
MAY 28, 2009
This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time.
Closing Bigger
MAY 22, 2009
In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson : 6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best.
Closing Bigger
MAY 19, 2009
Today’s blog post is on the lighter side. Some of my comments are in jest so please take them with a grain of salt. The post was inspired by a series of tips I posted on Twitter and the response I got from people on Twitter. For those of you who are new to Vancouver or plan on visiting for business here are 10 tips on doing business in Vancouver: Tip #1 : Doing business in Vancouver: Your meeting has a good chance of starting late.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Closing Bigger
MAY 15, 2009
Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets: 3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance.
Closing Bigger
MAY 15, 2009
Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets: 3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance.
Sales Gravy
MAY 13, 2009
The point is that most people spend time worrying about not hitting their goal and concentrate a lot of time thinking about the things that could go wrong, while Top Performers in any industry or sport are thinking only about what it's going to take
Sales Gravy
MAY 13, 2009
Poor listeners frequently confuse the physical act of hearing with the emotional art of listening. While hearing is a function of biology, active listening skills must be acquired and developed.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
MAY 13, 2009
Stop being afraid of your customers and prospects. Recognize the power inherent in asking them questions. Your M.D. isn't afraid to ask you questions about your health, and can't diagnose you properly without the full picture.
Sales Gravy
MAY 13, 2009
If you'll quit trying to raise your weaknesses up to the level of mediocrity and instead do only the things that you do best while delegating everything else, you'll get the best possible return on your investment of time in your business.
Sales Gravy
MAY 11, 2009
Buying signs can show up as early as the first few minutes of a conversation with a prospect, as well as at the very end of your meeting with them. Basically, they can show up at any time during your conversation.
Closing Bigger
MAY 4, 2009
The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation): 1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Closing Bigger
MAY 4, 2009
The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation): 1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment.
Closing Bigger
MAY 2, 2009
These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: Focus on a specific theme in your social media for extended periods of time Your blog is your home base, all social media should feed your home base Social media is 90 % contribution and connection 10 % marketing and sales Social media belongs to the pe
Closing Bigger
MAY 3, 2009
This week has been an awesome week. I did two blog entries while I was away in Chile which was half of my usual volume compared to the previous few weeks. The most memorable one was the interview I did with Jay Levinson father of the Guerrilla Marketing movement. With that said the world of sales blogging and sales podcasts has churned forward regardless.
Closing Bigger
MAY 2, 2009
These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: Focus on a specific theme in your social media for extended periods of time. Your blog is your home base, all social media should feed your home base.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Closing Bigger
MAY 3, 2009
This week has been an awesome week. I did two blog entries while I was away in Chile which was half of my usual volume compared to the previous few weeks. The most memorable one was the interview I did with Jay Levinson father of the Guerrilla Marketing movement. With that said the world of sales blogging and sales podcasts has churned forward regardless.
Sales Gravy
MAY 1, 2009
The first place to start is with a good quality card to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways.
Sales Gravy
MAY 13, 2009
RuPaul, a very wise Queen, said, Ladies, you are all fabulous. Thats why you were picked to be on this show. Criticism, anyones criticism, cannot make you not fabulous.
Sales Gravy
MAY 13, 2009
Coaching is about accelerating a sales reps growth and ability to achieve personal goals and reach full potential.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Sales Gravy
MAY 11, 2009
Theres a symbiotic relationship between the way we listen, and the questions we ask.
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