September, 2009

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The End of Social Media

Closing Bigger

'The End of Social Media. Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”.

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Three Tips: From Nervous to Natural

Sales Gravy

One simple phrase can strike fear into the hearts and minds of professionals around the world: “Public Speaking.” Imagine you just found out that you have to deliver a presentation to a group of managers.

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25 Tips Sobre Medios Sociales

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Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF): 25 Tips sobre Medios Social The post 25 Tips Sobre Medios Sociales appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

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25 Tips Sobre Medios Sociales

Closing Bigger

Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF): 25 Tips sobre Medios Social.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Social Media Engagement

Closing Bigger

Social Media Engagement There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear but to make others feel heard.

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Social Media Engagement

Closing Bigger

Social Media Engagement. There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear but to make others feel heard.

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Forgot What to Say? Help is on the Way!

Sales Gravy

Have you ever been in the middle of a presentation when all of a sudden your mind goes completely blank? You’re delivering your content and next thing you know, you’re at a total loss for what to say next.

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Invest in YourSELF

Sales Gravy

Since leaving the industry, I have learned that having a well established professional network of executives was critical to building my business and a great way to ensure career security.

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Social Media Statistics and Trends for South America

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I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress on sales and marketing. I thought I would share some of the results from the research I had done on social media in South America: South America and Mobile Social Networks: South America ( and other regions like Africa and South East Asia )has the potential in my opinion to leap frog North America’s lead in the social media space with mobile

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Social Media Statistics and Trends for South America

Closing Bigger

I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress on sales and marketing. I thought I would share some of the results from the research I had done on social media in South America: South America and Mobile Social Networks: South America ( and other regions like Africa and South East Asia )has the potential in my opinion to leap frog North America’s lead in the social media space with mobile

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Social Media Statistics and Trends for South America

Closing Bigger

I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress on sales and marketing. I thought I would share some of the results from the research I had done on social media in South America: South America and Mobile Social Networks: South America ( and other regions like Africa and South East Asia )has the potential in my opinion to leap frog North America’s lead in the social media space with mobile

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Don't Waste a Perfectly Good Crisis

Sales Gravy

It's been said that a recession is a reallocation of money from the scared to the bold. The reaction of many people to a crisis is to hunker down, play defense, and protect what they've got. They're scared.

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Cold Calling Isn?t the Only Way to Get Prospects

Sales Gravy

I’m a passionate believer in alternate ways of prospecting, especially when you’ve got a big region you’re attempting to cover and you’re strapped with a large number to sell.

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Proposing Solutions? Learn What Executives Want to Hear

Sales Gravy

As the economic downturn continues, so do budget cuts and time constraints. In situations like this, it is always difficult to get new recommendations approved. Chances are you’ll have to pitch your recommendation to someone who is pinching pennies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Three Techniques to Keep Your Audience on Track

Sales Gravy

You may assume that because the information you deliver is routine, or because you work with the people in your audience, that you don’t have to build a strong connection with them while presenting.

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3 Things You Must Know About Social Media

Closing Bigger

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: It’s a conversation – As marketers in the past we have been awarded based upon our ability to craft messages and broadcast to an audience, a niche or a market segment.

Niche 40
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3 Things You Must Know About Social Media

Closing Bigger

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: It’s a conversation – As marketers in the past we have been awarded based upon our ability to craft messages and broadcast to an audience, a niche or a market segment.

Niche 40
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Financial Presentations that won't put Your Audience to Sleep

Sales Gravy

The truth is that financial presentations can be exciting and eye-opening if you prepare your content correctly. When you use the following tools for presenting financial information, you make it easy for people to leave your meeting saying, “Wow.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Selling the Way Your Customers Buy

Sales Gravy

You have to figure out how each prospective buyer prefers to be approached…Do they want to skip the small-talk and get right into the details? Or, do they want to “shoot the breeze” a while first? Are they assertive or passive?

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Customer Service Opportunity Missed

Sales Gravy

I was among fifty unsuspecting passengers who boarded a small commuter plane bound for Cincinnati where many of us had connecting flights. We had one of those infamous "on time" departures.

Service 40
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Building Your Sales Metric Management System In 4 Easy Steps

Sales Gravy

When I conduct workshops on building a sales metric management system, the first metric that the group usually mentions for inclusion is revenue. Revenue is not a metric. It is a result. There is nothing that sales managers can do to address revenue.

Sales 40
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The Three Legs Of Persuasion

Sales Gravy

People want to know that you are passionate about your vision. If you aren’t passionate about it, then why should they be? Your vision must be passionately compelling.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Pick at the Scab

Sales Gravy

The challenge here is that most salespeople accept what their prospects say at face value and they make assumptions. Which means they fail to ask the right questions.

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How To Make Your Sales Manager Better

Sales Gravy

The #1 problem I run across when working with companies is an unreachable, unrealistic revenue goal set by the owner that has no real buy in by the sales manager.

Sales 40
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Who?s in your Community?

Sales Gravy

Your team is put together much the same way as your customer teams. In fact it may be the same team. Your community is built on a base of trust and respect.

Trust 40
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Prospect Not Buying? Here?s Why?

Sales Gravy

Well I don’t know about you, but for a Top producer, chasing and following up with 20 non-buyers is too demoralizing to go through.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Time Management - Ride the Wave

Sales Gravy

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Impacting the Interview

Sales Gravy

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