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We also look at the Who when we are looking at the overall organizational structure and some of our go to market strategies. Understanding “where” our customers educate themselves on new solutions and issues is important. You can see where, has a huge impact on our how. But where is important.
I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?
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Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impactmarketing activities, boost sales effectiveness, and ultimately grow revenue. Influence the market.
Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. To do this, you need to have a high-impact and effective sales training program to help your salespeople excel.
Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. To do this, you need to have a high-impact and effective sales training program to help your salespeople excel.
Every industry needs sales so the education you receive working in this role can be immense. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your sales career project has ups and downs.
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