Heinz Marketing

MAY 20, 2021

Sales and marketing alignment is a shared system of communication, strategy, accountability, and goals that enable marketing and sales teams to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue.

Campaign 114

Campaign Cold Call Sales Education 114

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

Partners in Excellence

AUGUST 26, 2020

We also look at the Who when we are looking at the overall organizational structure and some of our go to market strategies. We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How.

Start-ups 96

Start-ups High impact Technique Follow-up 96

Salesforce

JULY 28, 2022

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Highspot

DECEMBER 8, 2020

Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. This way, every action you take to enable sales will, by default, enable your buyers to purchase.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Heinz Marketing

JANUARY 10, 2020

Looking for market insights from those already deeply embedded with history and perspective? How about feedback on your intended go-to-market plan and/or product road map? At minimum stack-rank these and estimate their impact/value on the business. Sales referrals? Instant customer-centric content?

Referrals 47

Referrals Negotiate Contract High impact 47

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Strategize together.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This helps them have successful conversations and improves go-to-market initiatives by 50%. The flexibility of our platform supports managers and sellers by identifying what’s working and what’s not.

Sales 52

Sales Technology Technology Technique 52

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This helps them have successful conversations and improves go-to-market initiatives by 50%. The flexibility of our platform supports managers and reps by identifying what’s working and what’s not.

Sales 52

Sales Technology Technology Technique 52

SBI

AUGUST 31, 2020

Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

Heinz Marketing

MARCH 29, 2021

And so it’s been really fun, to answer your question, it’s been super interesting and it’s been fun to be high impact as far as the Ambition right now. Matt Heinz: Well, I bet it’s been fun just as more people discover the need to have sort of remote, sort of, sales management tools.

Pipeline 122

Pipeline Sales Gaming Up-sell 122

SaaStr

OCTOBER 3, 2022

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. We must find the sweet spot.”.

GTM 87

GTM Strategize Government Inside sales 87

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 100

Pipeline Sales Up-sell Government 100

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52

SaaStr

FEBRUARY 1, 2019

Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? And now here I am at Figma, in charge of all go-to-market, which is super exciting for me. Harry Stebbings: I totally agree with you in terms of that high impact.

Customers 44

Customers Price Cross-sell Start-ups 44

SBI

JANUARY 12, 2022

1] With Second Nature, sales leaders can accelerate the rolling out of critical go-to-market changes while enabling frontline managers to provide high-impact coaching in terms of performance improvement and deal-level coaching.

Launch 31

Launch Pipeline Sales High impact 31

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90