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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

We were really impressed with Class Companion’s founder Avery Pan’s clear vision and mission to help teachers leverage AI to improve education. We are seeing AI expand from big tech into vertical industries, like education, where learning is language-intensive. What’s an “exit” you’re particularly proud of?

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How to lead, mentor and motivate your SEO team

Search Engine Land

Maybe some of these bright young minds have the gift of the gab and will advance toward a digital PR or networking specialization. Dig deeper: How to use SEO education for stakeholder management Get the daily newsletter search marketers rely on. As such, particularly with your junior staff members, don’t pigeonhole them.

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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

It necessitates an end-user product that is intrinsically self-explanatory. Because you are typically using content to change the status quo and educate before a buyer realizes the need for your product, the sales process starts much earlier than with product-led growth. Network effects and virality. Acquisition. Time to value.

Growth 112
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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Narrow the circle of what good looks like and then open the targeting taps on Search and other networks (Video, Display) to drive growth. Why is lead quality so important? Not all leads are created equal.

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PODCAST 94: Expert Management of a Remote Sales Team w/ Ellie Tamari

Sales Hacker

I ended up writing a business plan for the largest kitchen manufacturer in Germany and offering to them to set up a distribution network for them in the US. Ellie Tamari: It’s a lot of education. I don’t think that our schools do enough in the way of educating younger people on their options.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Data education – Train your team: Bootcamps for experts on all levels. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. So engage & educate. Team -embedded product analysts to empower everyone. Self-learning videos.

UX 85
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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

While they stockpiled diamonds and sold them strategically to control price, De Beers Chairman Sir Ernest Oppenheimer cultivated a network of wholesalers all over the world. Every one of De Beers'' advertisements featured an educational tip called, "How to Buy a Diamond." They succeeded by creating De Beers Consolidated Mines, Ltd.