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Why The Sales World Sucks at Earning Referral Business and How You Can Change The Game

Sales Hacker

Please note the most effective way to present this is on a very warm and welcoming printed marketing piece or an online survey that you can take them through one-on-one. Done right, they’ll leave the event excited about promoting your products to their business contacts, friends, family, and so forth. Something like this.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Or perhaps you recall one of the most egregious of the campaign's commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas. s and Barneys' 'Electric Holiday' Campaign. Launch a holiday campaign that makes you look like a petty, poor sport. Thanks, Santa! To little kids.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. Currently, Snapchat allows you to advertise by publishing promoted Stories in the Discover feed.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

For example, if you want to promote your organic restaurant, you could create a video marketing campaign that shows the process of how your food is grown, farmed, stored, and brought to a customer's table. During the promotion, Zappos placed a box-on-feet near the truck. Uncle Drew" (Pepsi).

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. Past Winner of Note: "Eddie the Eagle Promotion," by Jimmy Beans Wool.

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8 Mistakes Brands Make With Instagram

Hubspot

Top brands have quickly realized the potential Instagram presents. Consider creating and promoting branded hashtags as a part of a more in-depth strategy. Nike is a multinational corporation known for their footwear, apparel, sporting equipment, and services. Mistake #7: They’re Overly Promotional. Who’s doing it right?

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Why the Agency World Loved 'Mad Men'

Hubspot

For Ogilvy & Mather, it is The Man in the Hathaway Shirt who sported a black eye patch adding mystery to his decision to wear only Hathaway shirts. The roguish adventurer drove sport cars, sailed yachts, courted women, held an elephant’s tusk, and inspected a shotgun all in the same crisp white shirt. It’s everywhere around us.