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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. The cloud lets companies put software in a shared, public place, without major investments in real estate or infrastructure. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

The CIENCE business model is People-as-a-Service. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. They’re looking for your product and your service. Half-digital (e.g., containing an inquiry to connect with a person).

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job was as a cashier and shelf stocker at a Brooks Pharmacy, a regional chain of retail pharmacies in New England. It is odd now to consider that many pizza stores back then only offered eat-in or take-out service. First Job: Statistical Analyst at Analytic Services (ANSER). "I Follow @andrewteman. I loved it.