Sales and Marketing Alignment Best Practices
Salesforce
MAY 31, 2023
When does it become a Sales Qualified Lead (SQL) or Sales Accepted Lead (SAL)? Entertainment Inc. Entertainment Inc. How long is the lead lifecycle, from first touch to purchase? When should a lead pass from marketing to sales or vice versa? When does it become a Marketing Qualified Lead (MQL)? How many stages do we have?
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