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Tech Partner Guide to the Summer ’25 Release

Salesforce

Trusted Services For Original Equipment Manufacturer (OEM) partners, were boosting our Trusted Services offerings to help you stand out and tap into new revenue streams. Leverage these advancements to build smarter agents, unify data, streamline digital experiences, and deliver trusted solutions. Feeling release ready?

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B2B Reads: Demo Videos, Dysfunction Tax, and Work-at-Home Marketers

Heinz Marketing

Transparency and Trust: The Key Links Between Data Regulation and Customer Experience. Managing a customer’s data is a critical trust point in any business relationship. It’s important to integrate social media AND email marketing. Here are some examples to check out. Thanks, Chris Donald. Thanks for your thoughts, Ben Jackson.

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Sales Enablement as a Communications Center

Sales Hacker

I always recommend my clients create a sales enablement council: Purpose: build relationships and trust with monthly cross-functional collaboration. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

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What the Heck is Thought Leadership Anyway?

Hubspot

If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Because they know they can trust that name. Thought leadership needs to be something else on a practical, day-to-day level, consonant with reasonable, achievable goals. That’s thought leadership.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. This direct approach is all about fostering personal relationships and trust, leading to successful conversions.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

Trusted Services For Original Equipment Manufacturer (OEM) partners, were boosting our Trusted Services offerings to help you stand out and tap into new revenue streams. Leverage these advancements to build smarter agents, unify data, streamline digital experiences, and deliver trusted solutions. Feeling release ready?

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What You Missed Last Month in Google

Hubspot

“Starting today in English on desktop and mobile, when you search for ‘jobs near me,’ ‘teaching jobs,’ or similar job-seeking queries, you’ll see in-depth results that allow you to explore jobs from across the web,” wrote Google Product Manager Nick Zakrasek in the official announcement. 1) Event search results.