Remove false-choices-transactional-versus-solution-selling-approaches
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False Choices: Transactional Versus Solution Selling Approaches

Partners in Excellence

Often, I get into conversations about the sales approach a company deploys. There are questions of, “should we be transactional, product, solutions, consultative focused?” We want to drive predictable revenue through a high volume/velocity transactional approach.”

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Apples And Oranges

Partners in Excellence

But in understanding apples and their performance versus oranges, you’d quickly realize that the comparison is like…… well, comparing apples and oranges. Recently, I read an article, “ What’s Wrong With Solution Selling.” There were some interesting aspects of the research.

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B2B Reads: Experimentation Organizations, Holidays, and That Peloton Ad

Heinz Marketing

This Is How You Really Learn to Sell. A great look at the importance of adversity when it comes to selling. False Choices: Transactional Versus Solution Selling Approaches. Today’s consumers expect personalized, instantaneous buying experiences, and B2C companies are stepping up.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. And it’s particularly poignant for us right now because we’ve made our bread and butter selling to the tech visionaries, the early adopters and now increasingly that early majority.

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

” It’s one of the largest ticket items people will ever purchase or transact in their life. Michael Coscetta: We did about $90 billion in transaction volume last year. It’s, to your point, $90 billion in transaction volume, $2 billion in revenue. That it’s hard to get scale. How did Compass achieve scale?