Heinz Marketing

JULY 22, 2025

This article builds on that foundation, highlighting how successful marketing leaders leverage conversion data, benchmarks, and financial packaging to create a trusted, mutually beneficial partnership with finance. Invite finance to model reviews—ask for their input. When forecasts miss, CFOs must act.

SQL 54

SQL Finance X-functional CTR 54

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 120

GTM Pipeline SQL UX 120

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Full time offer with Intel on their strategic finance team. There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. The insight you’ll gain will be priceless.”.

Finance 114

Finance Cross-sell SQL GTM 114

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager. Global Business Unit.

B2B 105

B2B E-commerce Cold Call Sales 105

SaaStr

JULY 25, 2021

Again, I’m talking about a B2B business because sales productivity is really a measure to some sense of product market fit. It’s a measure of your overall go to market business or functions and some measure of frankly, of the value that customers perceive of your product. Jyoti Bansal: Great.

Up-sell 104

Up-sell SQL Product Start-ups 104

SaaStr

SEPTEMBER 20, 2019

And for us, we collectively, when we put together annual plans, when we put together how we are going to go to market, we do that as a united front, so I’m very close to our sales team. Whether you call that an MQL or an SQL, I don’t really think it matters. Harry Stebbing: No, I do agree.

E-commerce 56

E-commerce Trust Start-ups SQL 56

Sales Hacker

FEBRUARY 7, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Heres how Peter creates content for a post: Use SQL to get a clean data set. His last role was the CFO of Landing, where he oversaw the companys Finance, Legal and People operations. Use both data and graphic design tools.

GTM 83

GTM Finance Real Estate SQL 83