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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 112
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GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon

Sales Hacker

Highlights: (9:28) Ang’s 5 Ps – 5 principles that make up her foundation, created to remind herself of who she wants to be and how she wants to lead to then expose team to them to make sure there is transparency and trust. (13:37) 13:37) How to approach preparation, including in a remote-first workplace. (30:12)

GTM 93
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From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today and see why 300,000+ sales, marketing, and recruiting professionals trust it in their daily prospecting.

GTM 91
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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow

Sales Hacker

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. For smaller companies, go after the founders because they likely won’t have finance people yet. For Mid-Market companies, you might connect with people in finance or accounting.

Quota 97
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Miro was trying to make the shift to more of a hybrid GTM. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. You need to segment the entire organization, not just GTM. Let’s look at Miro as an example. The lesson learned?

GTM 72
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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 101