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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Some team members have found that keeping Zoom rooms open all day has helped improve teamwork and collaboration. Cross-functional team formation.

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4 agile marketing metrics that really move the needle

Martech

If we get too caught up in the process, our focus shifts to creating numerous teams quickly rather than ensuring they are effective and responsive in adjusting their marketing strategies to optimize performance and meet customer needs. I had the opportunity to coach a team in healthcare that is very traditionally managed.

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6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

A large healthcare company that I have been working with just dramatically overhauled their Sales and Marketing departments to ensure increased teamwork and better alignment. Once you have followed these other steps and established trust your Sales team, invite them into your world. Things you can do to take it up a notch?

Teamwork 105
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The Ultimate Guide to Company Culture

Hubspot

These organizations follow corporate procedures to ensure consistency and results. A horizontal corporate culture is typically more popular with small start-ups -- as the name implies, it's a culture in which everyone pitches in and collaboration is critical. Horizontal Corporate Culture. Create a company culture manifesto. Innovative.

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How to Retain High-Performing B2B Salespeople

CloserIQ

Clearly explain what they need to do to reach the next step, and follow through with any plans you create together. Follow through on all your promises on schedule. If you tell your new reps their personal computers will be set up by the end of week one, you need to ensure that it happens on time (and preferably early).

B2B 76
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How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Hashtags have the power to fuel marketing campaigns , address healthcare issues, and report breaking news. Cisco claims to have had nearly 3 million minutes viewed and a 600% follower increase in the four months since they started the channel. Cisco grew its Twitter followers by 400% in six months. The results were astounding.

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How to Retain High-Performing B2B Salespeople

CloserIQ

Clearly explain what they need to do to reach the next step, and follow through with any plans you create together. Follow through on all your promises on schedule. If you tell your new reps their personal computers will be set up by the end of week one, you need to ensure that it happens on time (and preferably early).

B2B 52