Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Showing an ROI for a tradeshow event should include all the possible activities that contributed. But what if your data analysis shows that a specific delivery cadence generates the most response? Content distribution.

A/B testing 122

A/B testing Tradeshows Finance Cross-sell 122

Hubspot

JULY 20, 2015

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. 1) Track Lead Sources. The burning question is: Where's the best place or places to promote the content?

Promote 71

Promote Tradeshows Contact Lead generation 71

Hubspot

MAY 19, 2011

A few weeks ago, I had the great pleasure of promoting Mike Volpe , my VP of marketing, to chief marketing officer. I thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. Free Kit: Building a Modern Marketing Team.

Promote 53

Promote Tradeshows Lead generation Gaming 53

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average.

Cross-sell 66

Cross-sell Promote Lead generation Presentation 66

Heinz Marketing

FEBRUARY 20, 2019

When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Half of those surveyed consider the quality of leads generated through their webinars to be above average.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Tradeshows 50

Tradeshows Launch Promote Technology 50

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Event Lead Generation. Are events even a thing in 2019-2020?

Lead generation 40

Lead generation B2B Appointment Campaign 40