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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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Meta launches new tool to track branded content campaigns

Martech

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

Sales region / territory. This can be broken down by industry, job title or parameters of a certain marketing campaign or promotion. It’s almost like high stakes gambling but with your sales reps’ time. These are the various data points you can segment by: Lead source. Sales rep or sales team. Which have a higher volume?

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5 CSR Tips So You Can Start Giving Back This New Year

Hubspot

Some activities, like a cash donation or a company charity run doesn’t in itself, fit into the funnel, but the promotional efforts for it can. This way, not only do you get to do CSR, you also help your customers do good too! This brings us to the next point, which is to…. Make your efforts known.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Gambling and games of chance. Financial services (e.g., loans, cryptocurrencies). Adult content and services.

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Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

Hubspot

However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted -- or in fact dissed -- by a competitor. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. True or False? 6) Clairol.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

It’s about promoting the “very best” and ensuring that they get the spotlight they deserve. But this sudden gift was a Trojan horse as all these links were from sketchy gambling and adult sites, a disaster waiting to happen. Google values quality, relevance and originality over quick fixes and instant gains.