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How Google Search and ranking works, according to Google’s Pandu Nayak

Search Engine Land

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. The key signals, according to Nayak, are: The document (a.k.a., “the words on the page and so forth”). This is called an index.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). Image Source.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. Which type of content gets the most engagement on other social networks?

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. As far as they know you could be a scammer running a con game.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials.

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35+ Best Sales Email Templates To Close Deals

SalesHandy

All we want to know is how would that product help us I am investing X amount of money in it. Sales representatives, on the other hand, fail to establish a lasting impact with their sales introduction email and thereby lose the outreach game before it even began! One of the key differences is {{Add key USP and differentiators}}.

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