CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
SaaStr
FEBRUARY 9, 2024
Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Two pitfalls GC has seen when moving to a combination of product-led and sales-led: #1 Keep in mind that PLG is a volume game. The moment you add a human on the sales team to that loop, it automatically brings down the ROI.
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