Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 102

Legal Launch Campaign Trust 102

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Teams need to believe in what they’re selling before they can pitch it persuasively. Questions marketing needs to answer. Maximize market share.

Product 124

Product Price Growth Campaign 124

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Its primary aim is to synchronize marketing team endeavors with the brand’s core values and market needs. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. And if you’re going to go for a superlative—the fast est, easi est, etc.—people To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

MARCH 2, 2020

Pitching and Closing. Pitch Anything. Growth requires taking market share from your competitors, while they try to do the same to you. It’s all practical advice — no cutesy stories, no rants, and no product pitches. Pitching and Closing. Pitch Anything. High-Profit Prospecting. Smart Calling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

ConversionXL

FEBRUARY 27, 2019

Successful product launches require similar collaboration between product and marketing teams. Lucas Weber, who teaches CXL’s course on product marketing , emphasizes that product teams must first pitch the product internally to marketing and sales. Adjust your go-to-market strategy based on feedback needs.

Launch 110

Launch Product Campaign Cold Call 110