Heinz Marketing

APRIL 6, 2020

Training as a marketing strategy: Several companies have taken their customer training and/or priced training/certification programs and made them free to anyone. By doing so, they’ve made training a marketing channel, a marketing strategy and a competitive advantage.

B2B 89

B2B Up-sell Price Product 89

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. Pricing models. With the role of HR Manager.

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. All the deal structure parameters will have a direct impact on value and cost, hence price. Pricing models. Deployment options. Customization.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

FEBRUARY 1, 2024

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. But, as you grow, you start to reach the limits of what your original ICP presents. There’s minimal human intervention.

GTM 77

GTM Growth Education Strategic planning 77