Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 109

Go To Market GTM Strategize Growth 109

Heinz Marketing

APRIL 6, 2020

Training as a marketing strategy: Several companies have taken their customer training and/or priced training/certification programs and made them free to anyone. By doing so, they’ve made training a marketing channel, a marketing strategy and a competitive advantage.

B2B 85

B2B Up-sell Price Product 85

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. Pricing models. With the role of HR Manager.

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Questions marketing needs to answer. What is your go-to-market strategy? Marketing led. How should you price your product?

Product 124

Product Price Growth Campaign 124

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. All the deal structure parameters will have a direct impact on value and cost, hence price. Pricing models. Deployment options. Customization.

GTM 74

GTM Profit margin Negotiate Contract 74

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 92

GTM Growth Education Strategic planning 92

SaaStr

JUNE 2, 2021

It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. Is it a PayK?

Sales 98

Sales Up-sell Price Start-ups 98

SaaStr

FEBRUARY 2, 2024

If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7. But as this chart shows, we didn’t get any better at sales and marketing. So, we’ve all actually gotten worse at sales and marketing.

Growth 122

Growth Start-ups Product Customers 122

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 28, 2019

What can founders do to their pricing model to extract as much value from each customer? How do the very best businesses structure their pricing for value extraction? * How do you need this change to be reflected in your pricing? Common go-to-market myths and lessons. Missed the session? Jason Lemkin.

Price 47

Price Cross-sell Up-sell Start-ups 47

Sales Hacker

FEBRUARY 7, 2018

Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative.

Growth 86

Growth GTM SQL Strategic partnership 86

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers.

Price 100

Price Product Start-ups Niche 100

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. And so now he leads all of our product and engineering side and I lead the go-to-market side. And by the way, we’d like to go make these platform decisions. And so we grow very much as a flywheel. It was not hard to admit that. Zach : Apparently.

Finance 64

Finance X-functional Non-Profits Launch 64

Sales Hacker

MARCH 2, 2020

” When we break the Laws, we pay the price. Growth requires taking market share from your competitors, while they try to do the same to you. Customers can get product information and price comparisons online. How did forget?” Our sales suffer. Our bank account takes a hit. Never Split the Difference.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Projected financials.

Technology 57

Technology Technology Cross-sell Referrals 57

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Transcript. Tiago Paiva: Let me play a quick video.

Launch 107

Launch Technology Technology Up-sell 107

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. Differentiating with price is not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 19, 2019

The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market. Apple increasing iPhone prices). What’s the price range?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90