Highspot

MAY 15, 2025

Effective enablement includes onboarding, product training, content delivery, skill assessments, and ongoing communication, adapted to each partner’s needs and market. Enabled partners can tap into niche markets your internal team might not reach. The more your strategy reflects their world, the more they’ll engage.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Outreach

AUGUST 9, 2021

Great sales leaders know that calls aren’t just about relationship building: they’re a vital source of valuable insights into customer needs, rep performance, and team growth opportunities. Capture leads with keywords: Modern call analytics is now nuanced enough to trace a lead back to keyword level data within marketing campaigns.

Drivers/motivators 98

Drivers/motivators Sales Follow-up Niche 98

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.

GTM 66

GTM X-functional Start-ups Relationship building 66

SaaStr

JUNE 5, 2025

The relationship building. When a capability moves from “expensive specialized tool that some teams use” or just a niche but cool tool like Granola to “a feature everyone instantly already has access to,” adoption doesn’t grow linearly. The handshake deals. ” That changed today.

Niche 67

Niche Negotiate Objection handling Strategize 67

Heinz Marketing

FEBRUARY 5, 2018

But again, we’re still going back to all our user generated data in the first place and then just reorganizing that and showcasing it in different ways. As much as I like revenue responsible marketing, sometimes PR’s a different animal. They come from a lot of relationship building. We did this thing.

Pipeline 59

Pipeline B2B Sales Pitch 59

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

AUGUST 26, 2022

There’s always room for innovators, even if they’re niche solutions. What’s something, that one little thing you can do 10 times better, that five people can build, not 5,000, that is being ignored by the marketers mediocre and that people will pay for. At least not very much of it.

Quota 98

Quota Growth Product Closing 98