Remove Go To Market Remove Pitch Remove UX
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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Teams need to believe in what they’re selling before they can pitch it persuasively. Questions marketing needs to answer.

Product 124
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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Go-to-Market is expensive and labor-intensive. The belief is if your product doesn’t work fast, have all of the right features, or a great UX, the customer will bounce. Let’s say you have a big pool of SDRs and a ton of communications going out. It’s expensive and time-consuming to build software. That makes sense.

GTM 117
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launches require similar collaboration between product and marketing teams. Lucas Weber, who teaches CXL’s course on product marketing , emphasizes that product teams must first pitch the product internally to marketing and sales. Adjust your go-to-market strategy based on feedback needs.

Launch 110
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Top Lessons in Building Great Teams from Khosla Ventures (Video + Transcript)

SaaStr

But they pitched me the idea, and I actually didn’t really love the idea. I’m not sure I’m at product market fit yet. Anyone I pitch to tells me, “well, show me more traction.” And then you identity I’m missing someone on the go-to-market or growth side. I have an idea.

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Top Lessons in Building Great Teams from Keith Rabois and Founders Fund (Video + Transcript)

SaaStr

But they pitched me the idea, and I actually didn’t really love the idea. I’m not sure I’m at product market fit yet. Anyone I pitch to tells me, “well, show me more traction.” And then you identity I’m missing someone on the go-to-market or growth side. I have an idea.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

After that I went and led go-to-market at Parse. GET Lab, I was there through the series A, helped raise the series B, and as we were raising the series B I got the venture bug and realized that I actually wanted to work with the people I was pitching to. There’s no UX engineer. When I started, they only had voice.

Growth 45