SaaStr

JULY 11, 2025

It’s just … so many of the AI leaders seem to be doing it with less GTM headcount. Cursor built a $400M business with what appears to be a skeleton GTM team. Especially the next generation of them: Perplexity has scaled to 5,000 enterprise customers with just 5 sales reps.

GTM

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies. Here are five ways GTM leaders can help their reps thrive day in and day out.

B2B

Highspot

MAY 15, 2025

Heres what to include: Company overview Core messaging Ideal customer profiles Compliance and regulatory basics GTM strategy Objection handling techniques Product demos Incorporating just-in-time learning into your partner programs can significantly boost partner performance. times more likely to exceed customer retention targets and 2.5

Healthcare

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The use of AI-powered coaching helps manufacturing GTM teams deliver targeted training and coaching to sharpen reps’ skills without disrupting workflow.

Manufacturing

Sales Hacker

OCTOBER 7, 2021

Your natural soft skills will benefit you, but you also need hard skills to succeed in selling; consistent deal qualification, rigorous opportunity and account planning, excellent stakeholder and relationship management. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales