Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 102

B2B GTM Cross-sell High impact 102

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Building the GTM organization.

GTM 85

GTM Strategize Government Inside sales 85

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Find organizations to represent and sell for that align with your value system and is complimentary to your value proposition. Find a good company and a great product to represent and have fun! Amy Slater. Emily Blau. Jenny Vance.

Sales 130

Sales Start-ups Up-sell Cross-sell 130