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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The company already had impressive product-market fit, with the founders having sold several million dollars worth of product before hiring dedicated sales staff.

GTM
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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

Align your entire GTM engine around one core promise. Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. To fix this, I recommend using a consistent sales methodology and value framework across marketing, sales, and customer success.

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Timeless growth principles that scaled $20M to $450M

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

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Frequently Asked Questions About Heinz Marketing

Heinz Marketing

Here are some of the services we provide: GTM Strategy: Establish foundational marketing elements (Ideal Customer Profile (ICP), buyer personas, buying committee, messaging, content, sales cycle and enablement, resources and technology, and metrics).

GTM
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How AI Sales Training Strengthens Buyer Trust

Highspot

Your sales team wants to connect with buyers, but without the right tools and insights, that connection doesnt always happen. And without trust, deals stall, sales cycles drag on, and your competitors swoop in. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches.

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GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. AI SDR agents are changing the future of sales.

GTM
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion.

GTM