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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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Top link-building insights heading into 2024 by Internet Marketing Ninjas

Search Engine Land

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

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15 Sales Training Topics That Maximize Team Readiness

SBI

Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? Sellers often lack the fundamental skills needed for high-value calls, demos, and meetings.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?

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Brainshark Named Best Training Solution in 2019 Golden Bridge Awards

SBI

Brainshark’s suite of sales readiness solutions was named a gold (highest-level) winner in the “Best Product: Training” category – recognized for fostering better-prepared, results-driven sales forces. Sales coaching and practice – enabling reps to submit videos (pitching products, responding to common objections, etc.) Industry News.

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Brainshark Wins in International Business Awards for 7th Straight Year

SBI

This marks the seventh consecutive year Brainshark has been honored in the IBAs – having won more than 25 Stevie Awards for helping companies dramatically improve sales productivity and results. Sales coaching and practice – enabling reps to submit videos (pitching products, responding to common objections, etc.) About Brainshark.