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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Other Meta news Meta experienced a significant year with the introduction of Threads, launched in July, with 100 million people subscribing in the first 102 hours.

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2020: Outreach’s Year in Review

Outreach

We are using the funding to continue to deliver new revolutionary technologies to drive transformative change in sales. We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

There is a big set of trends happening right now, which is with the downturn and I tweeted this a while back like at the beginning of the downturn that like every customer is scrutinizing, do they really need this technology or not? Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

I know that sounds kind of wonky, which is very Stripe actually, but only 3% of commerce happens online today, which is really shocking when you think about how much technology matters to people’s lives. We applied this principle when we launched Stripe in Japan in 2014. Stripe’s is to increase the GDP of the internet.

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SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

I know that sounds kind of wonky, which is very Stripe actually, but only 3% of commerce happens online today, which is really shocking when you think about how much technology matters to people’s lives. We applied this principle when we launched Stripe in Japan in 2014. Stripe’s is to increase the GDP of the internet.

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