An Essential Guide to Using the MEDDIC Sales Framework
Salesforce
OCTOBER 22, 2024
87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads.
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