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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. Add in call-to-actions that stand out.

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Collecting data on your site’s performance is the first step toward delivering a great user experience. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. But do remember, these two tests are not intrinsically connected. Enter Cumulative Layout Shift (CLS).

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. This requires certain elements and features, including: Content: This is where you create and update your user experience. Were products easy to find?

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Nicolas Visiers : User Experience Testing – Practical cases. Raffaela Rein : Becoming a UX-led Company. Low traffic.

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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. Understanding Design and User Experience. Great user experience leads to conversions. Great user experience leads to conversions. Be Detail-Obsessed and Diligent.