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This day in search marketing history: March 16

Search Engine Land

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Too Much SEO? Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 85
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The Doom Boom: Inside the Surivival Industry's Explosive Growth

Hubspot

Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. American Preppers Network. Are you prepared for the unknown? In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times -- or worse, an apocalypse.

Growth 78
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Episode #081: Keep It Simple in Sales with Andy Paul

Jeff Shore

I’ve helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. I’ve worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs.

Sales 65
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What Is Social Selling, and How Does It Work?

Salesforce

Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Social networks will continue to evolve and develop because of technological advances, increasing social selling opportunities moving forward.

Sell 111
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

You can do this by cold calling , creating a referral program , or via good old-fashioned networking. For this reason, you want to make sure that you’re tracking and focusing on qualified leads. And to get more of them, you need opportunities to connect with prospects.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Your connections on social media sites also may reveal opportunities to network. Build relationships with stakeholders This is where your research skills can pay off. Mine sites like LinkedIn to find important stakeholders for the accounts you want to target. You can also organize contacts and track outreach using your CRM.

Sell 59
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Goals should be attainable and not favor certain sellers’ abilities or networks over others. Solution: Make sure SPIFFs are structured fairly so everyone eligible to participate has an equal shot. Pro tip: To create transparency for your team, track your SPIFF metrics using productivity tools to which everyone has access.