Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 98

Launch UX Networking Cross-sell 98

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

SEPTEMBER 23, 2020

Last year, Lush participated in Giving Tuesday and created a page to showcase the organizations they planned to raise funds for by matching the sales of a promotional body lotion. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years.

Trust 125

Trust Retail Appointment Contact 125

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

ConversionXL

FEBRUARY 3, 2022

In the introduction phase , the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. They’re also more likely to return and promote your business.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Promotions are highly visible. Here are some of the different types of ecommerce businesses to consider before launching your online store. Adding an item to your cart?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59