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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Which type of content gets the most engagement on other social networks? Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. NBC has called TikTok Live Gen Z’s home shopping network. The question to ask yourself is: What does my audience find entertaining?

Customers 115
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

You have to plug in the computers, you have to set up the network, you have to figure out how to pay people, you have to find office space, all that stuff. Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right? I’m worried about this.

Price 59
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Top 5 ways to stay up to date on paid search trends

Search Engine Land

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Automated vehicle ads were launched. Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks. Google launches dynamic structured snippets for AdWords.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?