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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Narrow down location targeting: Go beyond general regions. Enhance user experience. Target specific industries : Broad targeting can be ineffective. Move into verticals.

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When your business doesn’t need SEO

Search Engine Land

So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. You can drive organic traffic, generate leads, increase conversions, and grow your brand awareness while outranking your competitors and dominating your niche. SUBSCRIBE See terms.

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The Complete Guide to Channel Sales

Salesforce

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Partners who know a specific niche or geographic area can help you expand into those areas.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. . — Danny Sullivan (@dannysullivan) April 16, 2020. First Click Free (2008).

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The Average Large Company Has 178 Social Media Accounts [Shocking Data]

Hubspot

This makes sense if you're planning for things like product launches or expansion to other cities and countries. For example, product development company PTC maintains separate Twitter accounts for each of its four core products, along with separate accounts for product updates and news that is only relevant to a niche audience.

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6 SEO considerations for a successful international expansion

Search Engine Land

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.