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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. But launching a successful product-led sales motion requires more than just a great offering.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. To make up for the missed posts I will schedule an extra 4 posts over the next 2 weeks and launch a one day growth campaign across your accounts. Not everyone agrees.

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The Future of Revenue Is Agent-First and Agile. You Need a Single Platform to Manage It

Salesforce

Revenue Cloud also offers a modern, intuitive user experience fully embedded in Salesforce. Dive into all of the features of our Summer 2025 release From the product catalog to DRO and beyond, Revenue Cloud has more than doubled the features of Salesforce CPQ in just one year since launch. But API-first doesn’t mean API-only.

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This day in search marketing history: February 1

Search Engine Land

Google Search launches about this result feature 2021: The feature helped searchers learn more about the search result or search feature they were interested in clicking on. SEOmoz Leaves The Consulting Business To Focus On Software 2010: The SEO agency had recently launched Open Site Explorer and offered a variety of SEO tools.