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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer.

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Types of Sales Tools That Boost Productivity

Highspot

In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools. Sales Enablement Tools. Say one of your reps sends your buyer an email, for example, and the buyer goes radio silent.

Product 81
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A guide to sales workflow process to increase your profit

PandaDoc

More qualified leads A sales flowchart helps ensure every sales associate is following the established qualifying process. Pitching a sale is the most time-consuming part of the sales process. Prospectors will know when to move on to qualification or when to pass on a buyer to pitching specialists.

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10 Sales closing questions to seal the deal

PandaDoc

Do you need this functionality or that? Discussing functionality is especially important if you’re a SaaS business or offer IT solutions. Now here comes the kicker; you’ve given them a choice and they’ll answer with the most preferred functionality. In this event, your effort has turned into that of prospecting.

Closing 52
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The Definitive Guide to Sales Lead Qualification

SalesHandy

As a result, your conversion rates will drastically improve along with shorter sales cycle times, by prioritizing high-value leads. All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. How to Qualify Leads effectively. And so on.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In general, making sure his/her 3 reports, then 10 reports, then 30 direct and indirect reports — work as effectively and efficiently as they can. Pitch scripts. And you want to get to $2m in ARR in the next X months. This will ferret out if he understands lead generation and how to work a lead funnel.