Martech

MARCH 22, 2022

Today, nearly three decades have passed since commercial email emerged in the mid-1990s as a powerful channel for communications, commerce, relationship-building and just plain making money. So, using that budget more effectively can reveal new ways to recoup an investment, grow the audience and meet company objectives.

B2C 122

B2C Objectives and Key Results Drivers/motivators B2B 122

PandaDoc

FEBRUARY 23, 2024

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. What’s their business value?

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. It also protects each party legally. In some cases, it even leads to legal action.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

Lead Fuze

JUNE 27, 2023

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. Don’t forget about the legal stuff.

Legal 52

Legal Technique Campaign Objectives and Key Results 52

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Key takeaways B2B sales models drive benefits like increased brand awareness, customer loyalty, reliable revenue, and higher average order value. What is B2B sales?

B2B 52

B2B Process B2C Objectives and Key Results 52

PandaDoc

MAY 9, 2024

Launching a new product can necessitate an overnight shift in objectives and strategy, which often damages morale and causes high staff turnover. Key takeaways: Spiffs are a great way to reward staff for their hard work. Boosts short-term sales One of the key benefits of using spiffs is their ability to boost short-term sales.

Drivers/motivators 52

Drivers/motivators Commission Objectives and Key Results Sales 52

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. Women have the edge.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

SEPTEMBER 13, 2019

We also discuss the decision-making process up-front so there are no surprises (legal, board, silent partner, etc.). I think building strong relationships with the buyer/client/prospective client is key to my quota attainment/closing deals. My end-of-quarter secret is Pipeline Objectivity. Mike Egbert , Pilot .

Closing 94

Closing Quota Negotiate Pipeline 94

SaaStr

APRIL 17, 2019

Before Glassdoor, Stephen was VP of Product Marketing at AppDynamics where he helped grow B2B revenue from $0 to $100m in a staggering 3 year period, resulting in their $3.9Bn acquisition by Cisco. Stephen Burton: I’d say also as well, freemium and SaaS were really the key to [inaudible 00:06:33]. billion acquisition by Cisco.

Sales 40

Sales Engineering Objectives and Key Results Up-sell 40