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SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives.

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How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Objective: Sales Development Representative : Book more qualified enterprise opportunities for your account executives… and promptly crush quota! The main limiting factor to this approach is volume.

Meeting 75
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Using Intent Data & the Freemium Book Model to Have More Meetings

Lead Fuze

Objective: The Sales Development Representative is responsible for booking qualified leads so that the account executives can reach their quotas. Marketing is a key component of business growth and success. Velocity Filter: Use the COUNTIF function to count how many times a row has duplicate values. Data Science / BI.

Meeting 40
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. What is information architecture?

UX 114
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A guide to sales workflow process to increase your profit

PandaDoc

The main point is that each potential transaction will be given the attention and flexibility it requires. The result is an improved customer experience overall. Despite how rapidly technology and lifestyles are changing, the main steps remain the same. Being prepared and maintaining persistence are the keys to success.

Process 52
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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.