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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? Percentage discount The simplest tactic cuts prices by a percentage that entices customers while remaining profitable.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Similarly, going the extra mile to increase perceived value for customers can help teams overcome pricing objections down the line. versus $9.99).

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market.

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Why you don’t need a CMO… yet

Martech

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

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Sales Targets – Driving Business Success

The 5% Institute

Sales targets serve as the guiding light for sales teams, motivating them to perform at their best and contribute to the company’s overall objectives. These targets can be based on various metrics such as revenue, quantity, or profit. Let’s explore some key reasons why targets are important.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai.

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