article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.

article thumbnail

What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. When it was founded in 1995, it was the first fully functional online auction site. Let's dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. If particular conditions are present, the laws will always occur, plain and simple. The Little Red Book of Selling.

Sales 141
article thumbnail

How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 74
article thumbnail

Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

Listen in to see what doing improv has to do with sales and marketing… and a lot more! The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help). Every week we are featuring some of the best and brightest minds and thinkers in B2B sales and marketing. Paul: Welcome aboard.

article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You can read the podcast transcript below.