Penetration pricing: What it is, how it works, and when to use it
PandaDoc
APRIL 4, 2025
Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.
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