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Has AI changed SEO for better or worse?

Search Engine Land

With the processing capabilities of ChatGPT, there are numerous ways businesses can use it to boost their SEO, including: Local SEO Link building Content creation Keyword research Convey better E-E-A-T Positive effects of AI on SEO AI can impact SEO from a business perspective in many positive ways, including better user experience.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. These companies use the data they hold to personalize the user experience.

Growth 102
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

George Kocher, Founder & CEO of Brand North explained why they get more desktop traffic: “Most of our referrals are from direct sales efforts as well as referrals which we believe is the reason our website is viewed much more on Desktop. B2B Marketers shared reasons why mobile optimization is important. Conversion.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

George Kocher, Founder & CEO of Brand North explained why they get more desktop traffic: “Most of our referrals are from direct sales efforts as well as referrals which we believe is the reason our website is viewed much more on Desktop. B2B Marketers shared reasons why mobile optimization is important. Conversion.

B2B 52
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8 Ways to Optimize Your Site for Lead Growth

Hubspot

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 55