Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. But when you actually get into the nitty-gritty of creating them, it''s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. 4) SurveyGizmo.

Contact 72

Contact Follow-up Construction Finance 72

Hubspot

OCTOBER 20, 2016

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. 1) Know your personas. It’s no coincidence that 82% of companies with better value propositions also use buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach.

Trust 78

Trust Negotiate Networking Retail 78

Hubspot

MARCH 19, 2015

Take buyer personas, for instance. Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. 4) Persona''s Goals.

Objectives and Key Results 72

Objectives and Key Results Contact Education Referrals 72

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. After all, 69% of marketers are using social media to build a following. After all, 69% of marketers are using social media to build a following. We've all been there.

B2C 78

B2C Networking Launch Promote 78

Hubspot

FEBRUARY 18, 2015

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.

Networking 76

Networking Start-ups Drivers/motivators Follow-up 76

Hubspot

AUGUST 7, 2018

That marketing strategy guide. The video tutorial on how to create Victoria Secret-level hair volume content. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.

Objectives and Key Results 101

Objectives and Key Results Promote Entertainment Engineering 101