Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. Instagram is positioning this feature as a solution to overposting. How to Build a Story on Instagram. Don't worry.

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Hubspot

APRIL 28, 2017

April showers bring May flowers (depending on where you live). Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. So what does this mean for marketers?

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Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. Lessons for Marketers from Failed Social Media.

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Hubspot

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. 1) Live video content will become even bigger. While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it.

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Hubspot

NOVEMBER 23, 2016

This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct. What's Different About Instagram's New Features? just to name a few. But that's not the only difference.

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Hubspot

JULY 12, 2017

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? So we asked marketers the following: When do you prefer to use Snapchat, and when do you prefer Instagram for Stories? When do you use Snapchat vs. Instagram for different marketing purposes?

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Hubspot

JANUARY 26, 2018

They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. Instagram Insights are no exception. How to Convert to a Business Profile on Instagram.

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Hubspot

JULY 18, 2017

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too. How to Get Started With Marketing Videos.

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Hubspot

JANUARY 27, 2017

Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers.

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Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. To succeed in this fast-paced marketing world, you have to stay ahead of the game. Why Follow Marketing Trends?

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Hubspot

APRIL 21, 2017

Disclaimer: I love Saturday Night Live. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. That video was SNL's second Digital Short ever, and it was released back in 2005. Actually, that's a huge understatement.

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