Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Advertorials also have their critics. Venmo CTA on Thrillist.
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