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How to redesign your site without losing your Google rankings

Search Engine Land

Let’s say your startup used to offer a tool and then became an agency offering services. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. And even if your UX specialist has a solid understanding of IA, don’t rely on that. A test server.

UX 106
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” By Karl Gilis.

UX 126
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. When clients ask, “Do you do X?,”

UX 120
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. Are users experiencing an friction? Image Source.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Organize growth into a cross-functional team. Interview customers and tell their success story (with or without your product/service) – How are they successful? Self-service tooling: make data access and experimentation quick and easy for EVERYBODY. Self-learning videos.

UX 85
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Adopting artificial intelligence in your sales process

PandaDoc

The sales and marketing teams listed down the functionalities they expected from AI integration, such as predictive lead scoring, automated customer communication, and data analytics. Comparing the current tech stack with the desired AI functionalities, the IT team identified that: The current CRM system could not integrate AI plugins.

Process 52
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Use surveys to find out what customers value most about your product or service.

Growth 113