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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

TikTok was reported to pilot an ad-free subscription service on its app in October. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

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Why It’s Year 3 When You Lose Your Customers

SaaStr

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

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10 x Essential Account Manager Skills For Success

The 5% Institute

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. Effective time management and organizational skills are vital for prioritizing responsibilities, meeting deadlines, and consistently delivering top-notch service.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. This headline includes relevant keywords that could potentially draw in people looking for services like hers.

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9 Best Free and Open Source Survey Software Solutions

Capterra Sales & Marketing Software

Their software service continues to offer survey capabilities as well as workflow, audience, communication, and analysis tools. Paid plans : Google forms is fully free to use; cloud storage and support service upgrades are available with Google Workspace. Reporting and analytics functionality in SoGoSurvey ( Source ).

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35+ Best Sales Email Templates To Close Deals

SalesHandy

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. All we want to know is how would that product help us I am investing X amount of money in it. Product/Service}} can help in {{Benefits}}. This would guarantee to fetch you good sales in the long run.

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