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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. What does autonomous vehicle driving technology have to do with the broader world of marketer? Where marketers enter the picture, however, is where the rise of this technology causes a ripple effect on other industries.

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31 Funding Resources for Black-Owned Businesses

Hubspot

DreamSpring is a nonprofit serving entrepreneurs in Arizona, Colorado, Nevada, New Mexico and Texas. Whether you’re looking for investment capital or a loan , they can match you to the right programs and products to help your business. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (SBTT).

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Transforming Sales: 3 Types of Sales Org Transformation to Ensure Seller Readiness

SBI

Leverage the revolution in personal technology – mobile, peer, video, etc. – Modern sales learning combines consumer technology and learning science. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY? Second, pay careful attention to technology adoption.

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Tony Byrne: Spotlight on the expert

Martech

Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. And that’s what got me into this world of technology. Over time we came to realize that there’s a whole ecosystem of technologies that needed this type of analysis.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Which companies can afford your product?

Sell 59
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Getting to their heart of their challenges allows you to recommend the right products or services to help. Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. Productivity pain points, also called friction, make tasks more challenging or hard to complete.

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What Is Social Selling, and How Does It Work?

Salesforce

Social networks will continue to evolve and develop because of technological advances, increasing social selling opportunities moving forward. You can create paid ads, track metrics, and craft posts demonstrating your product’s value with case studies and thought leadership content. Do your research before setting up an account.

Sell 110