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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. What does autonomous vehicle driving technology have to do with the broader world of marketer? Where marketers enter the picture, however, is where the rise of this technology causes a ripple effect on other industries.

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31 Funding Resources for Black-Owned Businesses

Hubspot

DreamSpring is a nonprofit serving entrepreneurs in Arizona, Colorado, Nevada, New Mexico and Texas. After program completion, participants will have an opportunity to develop a pandemic business recovery plan and pitch for $100,000 in funding. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (SBTT).

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Transforming Sales: 3 Types of Sales Org Transformation to Ensure Seller Readiness

SBI

Leverage the revolution in personal technology – mobile, peer, video, etc. – Modern sales learning combines consumer technology and learning science. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY? Second, pay careful attention to technology adoption.

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Tony Byrne: Spotlight on the expert

Martech

Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. And that’s what got me into this world of technology. Over time we came to realize that there’s a whole ecosystem of technologies that needed this type of analysis.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. Technology solutions, such as Einstein Conversation Insights , can provide valuable feedback and insights based on customer interactions.