ConversionXL

JUNE 6, 2017

A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. We can’t stop ourselves looking towards a moving object as in the past it could have signaled potential danger. What are the key implicit motivations? a brand logo or product). Image Source.

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

ConversionXL

AUGUST 28, 2017

I don’t have the luxury of focusing on UX right now,” you may say to yourself. Before I get into how to do usability testing, let me start by saying why I think it’s wrong to view UX as a luxury. You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous). Where to get testers.

UX 107

UX User Experience Objectives and Key Results Represent 107

Search Engine Land

AUGUST 4, 2023

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. How do those impacts compare against alternative implementations of a search results page? As of Aug. However, I suspect this will be a major improvement for most users.

Objectives and Key Results 90

Objectives and Key Results CTR Engineering UX 90

ConversionXL

AUGUST 12, 2020

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Chen offered a common example: The customers we talk to might not be representative of our target customers. As Chang Chen, Head of Growth & Marketing at Otter.ai

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Each session included 8—10 sales reps from various regions and product lines.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Product image size can matter as well. What do they feel?

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

MARCH 25, 2016

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. ” (via NN/g).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Outreach

JULY 8, 2021

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. The related product page loads slowly, the video featured prominently on the page does not relate to the product, and when they click a button to “get started,” it directs them right back to the homepage.

User Experience 105

User Experience UX Customers Objectives and Key Results 105

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right? m = Motivation of user (when).

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. Identify demand for new products or improvements to existing products. What doubts do they still have about your product? What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. Locate process bottlenecks.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Make sure visitors know what their options are (links like “See also”, “Related products”). Users have four fundamental questions when they arrive at a website: Am I in the right place?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

X-functional 102

X-functional Represent Follow-up Up-sell 102

Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product.

UX 98

UX User Experience Objectives and Key Results Technology 98

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What does Leyla mean when she says, “Growing up in product, you have to lead through influence?”

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51

Hubspot

JUNE 8, 2022

That's why any business interested in sound financial planning needs to have a grip on financial forecasting — the process of making accurate projections that can frame thoughtful, productive financial decisions in real time. It tends to be more objective than conventional, in-house forecasting. Straight Line. Simple Linear Regression.

Price 59

Price Objectives and Key Results UX Strategic planning 59

Hubspot

APRIL 3, 2015

Yes, that last point may seem counterintuitive -- and yet, seeing their work will help you understand what exactly you don''t like it about their work, which is a key part of understanding design. Quite often, the designers on these sites provide insight into their design process, which will be key as you look to start on your own creations.

Objectives and Key Results 78

Objectives and Key Results Construction Technique Follow-up 78