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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

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The 5 key pillars of AIOps in marketing

Martech

And to maximize productivity, whether on AI-related initiatives or through manual labor, it’s a best practice to leverage a centralized project management platform. Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains. Build executive alignment.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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Sales Operations: Roles, Objectives, and Keys to Success

Lead Fuze

The key to getting people motivated is giving them a sense of purpose. Product training. Lastly, sales operations aim to improve productivity and performance by eliminating barriers and streamlining processes for the sales representatives. Don’t create sales ops without a clear objective. Sales training.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Defining Outside Sales Outside sales is the process in which sales representatives, or outside sales professionals , travel to meet potential customers face-to-face.